Client
MUJI and National Library Board (Singapore)

Description
In 2021, the #WallofHaikus project brought together art, poetry, and digital accessibility in a unique collaboration between MUJI and the National Library Board of Singapore. The series of bookmarks featuring an illustration, a haiku, and a QR code that allowed readers to download an e-book.

The project was developed with the creative team at Ogilvy Singapore, who provided thoughtful direction while encouraging artistic flexibility. This fusion of traditional printmaking and modern technology created an engaging way to connect audiences with literature and visual storytelling.

The project includes famous books like:
The Handmaid’s Tale – Margaret Atwood

Becoming – Michelle Obama

The Hen Who Dreamed She Could Fly – Sun-mi Hwang

Wicked: The Life and Times of the Wicked Witch of the West – Gregory Maguire

Harry Potter and the Philosopher’s Stone – J.K. Rowling

Normal People – Sally Rooney

The Queen’s Gambit – Walter Tevis